how did you attract/address your audience?

One way How i met your mother attracts an audience is through a facebook group which contains, videos, images, and news on the tv show itself. I think this is a good way to attract an audience especially for a 'young adult rom-com.' Most young adults use social networking and a main one is facebook. This could really attract a good audience for our product.
From looking at different ways that films and tv shows had used to attract/address their audience as a group we decided to creat a facebook group that we would add videos to and update posts on our film. I think this is an effective way to attract the right audience you are looking for to veiw your film. I think that social networking was the best way for us because our target audience is both genders aged 17-25 and those are usually the people using social networking.
I think our chosen music also helps attract and audience due to the type of music we had selected.